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	<title type="text">Creators | The Verge</title>
	<subtitle type="text">The Verge is about technology and how it makes us feel. Founded in 2011, we offer our audience everything from breaking news to reviews to award-winning features and investigations, on our site, in video, and in podcasts.</subtitle>

	<updated>2026-08-14T20:16:35+00:00</updated>

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		<entry>
			
			<author>
				<name>Andrew J. Hawkins</name>
			</author>
			
			<title type="html"><![CDATA[When housing is unaffordable, this artist’s device makes pedaling harder]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/tech/980359/ground-truth-justin-blinder-housing-affordable-bike-pedal" />
			<id>https://www.theverge.com/?p=980359</id>
			<updated>2026-08-14T16:16:35-04:00</updated>
			<published>2026-08-15T07:00:00-04:00</published>
			<category scheme="https://www.theverge.com" term="Bikes" /><category scheme="https://www.theverge.com" term="Creators" /><category scheme="https://www.theverge.com" term="Policy" /><category scheme="https://www.theverge.com" term="Report" /><category scheme="https://www.theverge.com" term="Rideables" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="Transportation" />
							<summary type="html"><![CDATA[Justin Blinder had just been laid off when he first came up with the idea for Ground Truth. It was 2020, two weeks before covid lockdown went into effect, and the Brooklyn-based artist and technologist had no idea what the future would hold. He started working for the food delivery apps, and as he was [&#8230;]]]></summary>
			
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<img alt="Ground Truth" data-caption="" data-portal-copyright="Image: Justin Blinder" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/ground-truth-device-field-02.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p class="wp-block-paragraph">Justin Blinder had just been laid off when he first came up with the idea for Ground Truth. It was 2020, two weeks before covid lockdown went into effect, and <a href="https://justin.work/">the Brooklyn-based artist and technologist</a> had no idea what the future would hold. He started working for the food delivery apps, and as he was riding his bike across the city, he began noticing the stark differences between neighborhoods.</p>
<p class="wp-block-paragraph">"I really started to kind of become a bit more aware of how different neighborhoods, often right next to each other, could feel very economically and psychologically very far apart, even though it's just really within close proximity," he said. "And …</p>
<p><a href="https://www.theverge.com/tech/980359/ground-truth-justin-blinder-housing-affordable-bike-pedal">Read the full story at The Verge.</a></p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Jay Peters</name>
			</author>
			
			<title type="html"><![CDATA[Twitch streamers can now opt out from training Amazon’s AI]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/tech/979112/twitch-streamers-can-now-opt-out-from-training-amazons-ai" />
			<id>https://www.theverge.com/?p=979112</id>
			<updated>2026-08-13T07:43:40-04:00</updated>
			<published>2026-08-12T13:29:10-04:00</published>
			<category scheme="https://www.theverge.com" term="AI" /><category scheme="https://www.theverge.com" term="Creators" /><category scheme="https://www.theverge.com" term="News" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="Twitch" />
							<summary type="html"><![CDATA[Twitch users can now opt out of allowing their content to be used to train Amazon's generative AI models. Opting out means that "your streams, VODs, clips, stream chats, and pictures and text on your channel" won't be used in "future training" of an Amazon AI model "whose purpose is to generate or synthesize text, [&#8230;]]]></summary>
			
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<img alt="The Twitch logo against a pink and purple background." data-caption="" data-portal-copyright="Illustration by Nick Barclay / The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2025/02/STK044_VRG_Illo_N_Barclay_1_twitch.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p class="wp-block-paragraph">Twitch users <a href="https://x.com/TwitchSupport/status/2087572924450455558?s=20">can now opt out</a> of allowing their content to be used to train Amazon's generative AI models. Opting out means that "your streams, VODs, clips, stream chats, and pictures and text on your channel" won't be used in "future training" of an Amazon AI model "whose purpose is to generate or synthesize text, audio, images, or video," <a href="https://help.twitch.tv/s/article/twitch-account-settings?language=en_US#FAQ">according to a Twitch support page</a>.</p>
<p class="wp-block-paragraph">Other "AI-supported" features like captions and safety tools will still function if you opt out of generative AI training. However, if you participate in a chat on another person's stream, "their opt-out preferences govern if that chat can be used for training," Twitch  …</p>
<p><a href="https://www.theverge.com/tech/979112/twitch-streamers-can-now-opt-out-from-training-amazons-ai">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Emma Roth</name>
			</author>
			
			<title type="html"><![CDATA[YouTube is making it harder to earn money on YouTube]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/streaming/977474/youtube-partner-program-new-requirements" />
			<id>https://www.theverge.com/?p=977474</id>
			<updated>2026-08-11T05:19:51-04:00</updated>
			<published>2026-08-10T13:26:46-04:00</published>
			<category scheme="https://www.theverge.com" term="Creators" /><category scheme="https://www.theverge.com" term="News" /><category scheme="https://www.theverge.com" term="Streaming" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="YouTube" />
							<summary type="html"><![CDATA[Starting February 1st, 2027, creators who want to monetize their channel through YouTube's Partner Program (YPP) will need at least 1,000 subscribers and either 8,000 qualified watch hours over the past year, or 20 million qualified Shorts views in the last 90 days. That's a sizeable jump from YouTube's current requirement of 1,000 subscribers with [&#8230;]]]></summary>
			
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<img alt="Illustration of a YouTube logo with geometric background" data-caption="" data-portal-copyright="Illustration by Alex Castro / The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/chorus/uploads/chorus_asset/file/23986637/acastro_STK092_01.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p class="wp-block-paragraph">Starting February 1st, 2027, <a href="https://blog.youtube/news-and-events/youtube-partner-program-updates-2027-new-opportunities-earn/">creators who want</a> to monetize their channel through YouTube's Partner Program (YPP) <a href="https://support.google.com/youtube/answer/12843009">will need at least</a> 1,000 subscribers and either 8,000 qualified watch hours over the past year, or 20 million qualified Shorts views in the last 90 days. That's a sizeable jump from <a href="https://support.google.com/youtube/answer/72851?hl=en&amp;co=GENIE.Platform%3DAndroid#:~:text=1.%20Get%201%2C000%20subscribers%20with%204%2C000%20qualified%20watch%20hours%20in%20the%20last%2012%20months%2C%20or%0A2.%20Get%201%2C000%20subscribers%20with%2010%20million%20qualified%20Shorts%20views%20in%20the%20last%2090%20days.">YouTube's current requirement</a> of 1,000 subscribers with 4,000 watch hours in the past year, or 1,000 subscribers with 10 million Shorts views in the last 90 days. Creators will also need to maintain 10 million Shorts views over 90 days to earn money from the Shorts Creators Pool, though falling below this threshold won't result in removal from YPP.</p>
<p class="wp-block-paragraph">Ad …</p>
<p><a href="https://www.theverge.com/streaming/977474/youtube-partner-program-new-requirements">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Terrence O’Brien</name>
			</author>
			
			<title type="html"><![CDATA[X replaces its revenue-sharing program with ‘Original Content Rewards’]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/tech/977143/x-revenue-sharing-original-content-rewards" />
			<id>https://www.theverge.com/?p=977143</id>
			<updated>2026-08-10T05:43:02-04:00</updated>
			<published>2026-08-08T17:15:12-04:00</published>
			<category scheme="https://www.theverge.com" term="Creators" /><category scheme="https://www.theverge.com" term="News" /><category scheme="https://www.theverge.com" term="Social Media" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="Twitter - X" />
							<summary type="html"><![CDATA[X is ending its controversial revenue-sharing program for content creators, which has seen numerous revisions under Elon Musk's reign. In its place, it's launching a new Original Content Rewards program on September 8th. To be eligible, creators must have at least 500 verified followers and at least 500,000 Home Timeline impressions from verified users in [&#8230;]]]></summary>
			
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<img alt="X logo on black and purple background." data-caption="X wants to make money on previously used handles. | Image: The Verge" data-portal-copyright="Image: The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2025/07/STK160_X_TWITTER__B.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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	X wants to make money on previously used handles. | Image: The Verge	</figcaption>
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<p class="wp-block-paragraph">X is ending its <a href="https://x.com/falcothebard/status/2086057648806355095">controversial</a> revenue-sharing program for content creators, which has seen <a href="https://www.theverge.com/2024/10/9/24266258/x-pay-premium-users-engage-with-each-other">numerous</a> <a href="https://www.theverge.com/2023/2/3/23584582/elon-musk-twitter-ad-revenue-share-creators-blue">revisions</a> under Elon Musk's reign. In its place, it's launching a new <a href="https://x.com/XCreators/status/2085835082166653393">Original Content Rewards</a> program on September 8th. To be eligible, creators must have at least 500 verified followers and at least 500,000 Home Timeline impressions from verified users in the last 90 days, among other requirements. </p>
<p class="wp-block-paragraph">Creators will then earn revenue based on "qualified impressions" on "original content." Qualified impressions are unique impressions from Premium subscribers "on the Home Timeline feed, where at least 50% of the post is visible." What qualifies  …</p>
<p><a href="https://www.theverge.com/tech/977143/x-revenue-sharing-original-content-rewards">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Emma Roth</name>
			</author>
			
			<title type="html"><![CDATA[TikTok blames &#8216;moderator error&#8217; on slow response to Perez Hilton livestream]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/tech/976228/tiktok-perez-hilton-livestream-moderator-error" />
			<id>https://www.theverge.com/?p=976228</id>
			<updated>2026-08-06T13:18:22-04:00</updated>
			<published>2026-08-06T12:41:25-04:00</published>
			<category scheme="https://www.theverge.com" term="Creators" /><category scheme="https://www.theverge.com" term="News" /><category scheme="https://www.theverge.com" term="Policy" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="TikTok" />
							<summary type="html"><![CDATA[TikTok says a "moderator error" delayed the removal of a livestream that appeared to show blogger Perez Hilton harming himself, as reported earlier by Wired. Jamie Favazza, a spokesperson for TikTok US, tells The Verge that the platform notified law enforcement about the situation and banned Hilton's account for violating its community guidelines. Hilton, or [&#8230;]]]></summary>
			
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<img alt="A photo of Perez Hilton" data-caption="" data-portal-copyright="Getty Images" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/gettyimages-2166394086.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p class="wp-block-paragraph">TikTok says a "moderator error" delayed the removal of a livestream that appeared to show blogger Perez Hilton harming himself, <a href="https://www.wired.com/story/tiktok-says-moderator-error-kept-perez-hilton-livestream-on-platform/">as reported earlier by <em>Wired</em></a>. Jamie Favazza, a spokesperson for TikTok US, tells <em>The Verge</em> that the platform notified law enforcement about the situation and banned Hilton's account for violating its community guidelines.</p>
<p class="wp-block-paragraph">Hilton, or Mario Armando Lavandeira Jr., is known for the celebrity gossip blog he started in 2004, where he often posted photos of stars featuring his own often obscene or cruel drawings layered on top.</p>
<p class="wp-block-paragraph">Though some users claimed Perez's livestream aired for more than 30 minutes, Favazza disputes …</p>
<p><a href="https://www.theverge.com/tech/976228/tiktok-perez-hilton-livestream-moderator-error">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Jess Weatherbed</name>
			</author>
			
			<title type="html"><![CDATA[Disney gives TikTok creators official access to Marvel, Star Wars, and Pixar characters]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/streaming/975520/disney-tiktok-partnership-verts-streaming" />
			<id>https://www.theverge.com/?p=975520</id>
			<updated>2026-08-05T07:38:49-04:00</updated>
			<published>2026-08-05T07:38:49-04:00</published>
			<category scheme="https://www.theverge.com" term="Business" /><category scheme="https://www.theverge.com" term="Creators" /><category scheme="https://www.theverge.com" term="Disney" /><category scheme="https://www.theverge.com" term="News" /><category scheme="https://www.theverge.com" term="Streaming" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="TikTok" />
							<summary type="html"><![CDATA[Disney is introducing fan-created TikTok content to its Disney Plus app in its latest attempt to break into short-form creator videos. The Walt Disney Company announced today that it's partnering with TikTok to bring "an expansive collection of thoughtfully curated Disney-centric fan-created content" to the Verts video feed it launched on Disney Plus earlier this [&#8230;]]]></summary>
			
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<img alt="A screenshot from Toy Story 5." data-caption="" data-portal-copyright="Image: Disney / Pixar" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/06/TOYSTORY5-ONLINE-USE_t110.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p class="wp-block-paragraph">Disney is introducing fan-created TikTok content to its Disney Plus app in its latest attempt to break into short-form creator videos. The <a href="https://thewaltdisneycompany.com/news/tiktok-content-sharing-deal/">Walt Disney Company announced</a> today that it's partnering with TikTok to bring "an expansive collection of thoughtfully curated Disney-centric fan-created content" to the <a href="https://www.theverge.com/tech/858277/disney-plus-vertical-video">Verts video feed</a> it launched on Disney Plus earlier this year, providing creators with access to assets from "hundreds" of movies and TV shows.</p>
<p class="wp-block-paragraph">The partnership will be piloted in the US "in the coming months," according to Disney, with plans to launch in other markets later. Videos from TikTok creators who opt-in to the program will be h …</p>
<p><a href="https://www.theverge.com/streaming/975520/disney-tiktok-partnership-verts-streaming">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Mia Sato</name>
			</author>
			
			<title type="html"><![CDATA[How an OpenAI influencer trip backfired ]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/tech/975173/openai-influencers-brand-trip-ai-backlash-marketing" />
			<id>https://www.theverge.com/?p=975173</id>
			<updated>2026-08-04T14:16:11-04:00</updated>
			<published>2026-08-04T13:46:41-04:00</published>
			<category scheme="https://www.theverge.com" term="AI" /><category scheme="https://www.theverge.com" term="Analysis" /><category scheme="https://www.theverge.com" term="Creators" /><category scheme="https://www.theverge.com" term="Culture" /><category scheme="https://www.theverge.com" term="Entertainment" /><category scheme="https://www.theverge.com" term="Internet Culture" /><category scheme="https://www.theverge.com" term="OpenAI" /><category scheme="https://www.theverge.com" term="Report" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[The brand trip is a right of passage for influencers. It's a mark of legitimacy that a sponsor wants to invite them on an all-expenses-paid vacation, often with luxurious freebies and activities. Trips can also spur hard feelings from uninvited influencers, trigger criticism from the public, and project a certain frivolousness. Usually it is fast [&#8230;]]]></summary>
			
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<img alt="" data-caption="" data-portal-copyright="Instagram: @nat.lucyy" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/08/Screenshot-2026-08-04-at-2.13.49-PM.png?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p class="wp-block-paragraph">The brand trip is a right of passage for influencers. It's a mark of legitimacy that a sponsor wants to invite them on an all-expenses-paid vacation, often with luxurious freebies and activities. Trips can also spur hard feelings from uninvited influencers, trigger criticism from the public, and project a certain frivolousness. </p>
<p class="wp-block-paragraph">Usually it is <a href="https://www.theverge.com/2023/6/30/23779058/shein-influencer-trip-backlash-ads-forced-labor">fast fashion companies</a> or <a href="https://www.thecut.com/2023/05/why-black-women-creators-are-accusing-tarte-of-mistreatment.html">beauty brands</a> flying out influencers with the goal of flooding social media with sponsored content. This time, it was a major AI company.</p>
<p class="wp-block-paragraph">Over the weekend, several influencers began posting about OpenAI's "first ever brand trip," which appears to have taken place outside of N …</p>
<p><a href="https://www.theverge.com/tech/975173/openai-influencers-brand-trip-ai-backlash-marketing">Read the full story at The Verge.</a></p>
						]]>
									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Mia Sato</name>
			</author>
			
			<title type="html"><![CDATA[Can Reddit fend off a new wave of AI SEO spam?]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/ai-artificial-intelligence/973098/reddit-ai-search-seo-marketing-brands-spam" />
			<id>https://www.theverge.com/?p=973098</id>
			<updated>2026-08-04T10:05:17-04:00</updated>
			<published>2026-08-04T06:00:00-04:00</published>
			<category scheme="https://www.theverge.com" term="AI" /><category scheme="https://www.theverge.com" term="Business" /><category scheme="https://www.theverge.com" term="Creators" /><category scheme="https://www.theverge.com" term="Google" /><category scheme="https://www.theverge.com" term="Reddit" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[Earlier this year, a Reddit user had asked members of a skincare-focused subreddit if anyone had tried a specific hypochlorous acid spray, a product often used for acne. There were dozens of responses; one from a user named Primary-Taro4254 seemed innocuous enough, at least at first. "I haven't personally tried [that brand] so I can't [&#8230;]]]></summary>
			
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<img alt="" data-caption="" data-portal-copyright="Janet Mac for The Verge" data-has-syndication-rights="1" src="https://platform.theverge.com/wp-content/uploads/sites/2/2026/07/Verge-RedditBrands_V1-Final.jpg?quality=90&#038;strip=all&#038;crop=0,0,100,100" />
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<p class="wp-block-paragraph">Earlier this year, a Reddit user had <a href="https://www.reddit.com/r/SkincareAddicts/comments/1t9jvcf/magic_molecule_hypochlorous_acid_spray_is_it/">asked</a> members of a skincare-focused subreddit if anyone had tried a specific hypochlorous acid spray, a product often used for acne. There were dozens of responses; one from a user named Primary-Taro4254 seemed innocuous enough, at least at first.</p>
<p class="wp-block-paragraph">"I haven't personally tried [that brand] so I can't fully compare, sorry," they commented. "But I have been using a similar hypochlorous acid spray from Honeydew Labs and I've honestly really liked it." </p>
<p class="wp-block-paragraph">Primary-Taro4254 helpfully shared their experience using the spray to calm their skin's redness and irritation, and even threw in some of Honeydew Labs' crede …</p>
<p><a href="https://www.theverge.com/ai-artificial-intelligence/973098/reddit-ai-search-seo-marketing-brands-spam">Read the full story at The Verge.</a></p>
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									</content>
			
					</entry>
			<entry>
			
			<author>
				<name>Mia Sato</name>
			</author>
			
			<title type="html"><![CDATA[The union drive at the Wikimedia Foundation is expanding]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/news/972182/wikipedia-wikimedia-foundation-union-editor-strike" />
			<id>https://www.theverge.com/?p=972182</id>
			<updated>2026-07-28T19:32:36-04:00</updated>
			<published>2026-07-28T17:11:11-04:00</published>
			<category scheme="https://www.theverge.com" term="Creators" /><category scheme="https://www.theverge.com" term="Labor" /><category scheme="https://www.theverge.com" term="News" /><category scheme="https://www.theverge.com" term="Tech" />
							<summary type="html"><![CDATA[In June, UK staff at the nonprofit that runs Wikipedia became the first to announce their intention to form a union. Now, US-based employees at the Wikimedia Foundation are joining the union drive, but management at the nonprofit has declined to voluntarily recognize their union. "While the Wikimedia Foundation touts to the public that they [&#8230;]]]></summary>
			
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<p class="wp-block-paragraph">In June, UK staff at the nonprofit that runs Wikipedia became the first to <a href="https://www.theverge.com/news/956237/wikipedia-wikimedia-foundation-staff-unionization-volunteer-editor-strike">announce their intention to form a union</a>. Now, US-based employees at the Wikimedia Foundation are joining the union drive, but management at the nonprofit has declined to voluntarily recognize their union.</p>
<p class="wp-block-paragraph">"While the Wikimedia Foundation touts to the public that they plan to take a neutral stance in our organizing efforts, they have already proven that not to be the case behind the scenes," a press release sent by Communications Workers of America, with which Wiki Workers United is affiliated, <a href="https://cwa-union.org/news/releases/wiki-workers-united-uscwa-will-file-nlrb-election-after-wikimedia-foundation-declines">reads in part</a>. "When the Foundation rejected our request for voluntary rec …</p>
<p><a href="https://www.theverge.com/news/972182/wikipedia-wikimedia-foundation-union-editor-strike">Read the full story at The Verge.</a></p>
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			<author>
				<name>David Pierce</name>
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			<title type="html"><![CDATA[The vertical video takeover is here]]></title>
			<link rel="alternate" type="text/html" href="https://www.theverge.com/column/970756/vertical-video-tiktok-youtube-instagram-streaming-facebook" />
			<id>https://www.theverge.com/?p=970756</id>
			<updated>2026-07-24T13:29:13-04:00</updated>
			<published>2026-07-26T08:00:00-04:00</published>
			<category scheme="https://www.theverge.com" term="Column" /><category scheme="https://www.theverge.com" term="Creators" /><category scheme="https://www.theverge.com" term="Facebook" /><category scheme="https://www.theverge.com" term="Instagram" /><category scheme="https://www.theverge.com" term="Meta" /><category scheme="https://www.theverge.com" term="Social Media" /><category scheme="https://www.theverge.com" term="Streaming" /><category scheme="https://www.theverge.com" term="Tech" /><category scheme="https://www.theverge.com" term="The Stepback" /><category scheme="https://www.theverge.com" term="TikTok" /><category scheme="https://www.theverge.com" term="YouTube" />
							<summary type="html"><![CDATA[This is The Stepback, a weekly newsletter breaking down one essential story from the tech world. For more on all things vertical video, follow David Pierce. The Stepback arrives in our subscribers' inboxes on Sunday at 8AM ET. Opt in for The Stepback here. How it started For a while, every social and media platform [&#8230;]]]></summary>
			
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<p class="wp-block-paragraph"><em>This is </em><a href="https://www.theverge.com/the-stepback-newsletter">The Stepback</a><em>, a weekly newsletter breaking down one essential story from the tech world. For more on all things vertical video, follow </em><a href="https://www.theverge.com/authors/david-pierce"><em>David Pierce</em></a>. The Stepback<em> arrives in our subscribers' inboxes on Sunday at 8AM ET. Opt in for </em>The Stepback<em> <a href="https://www.theverge.com/newsletters">here</a>.</em></p>
<h2 class="wp-block-heading">How it started</h2>
<p class="wp-block-paragraph">For a while, every social and media platform had its own identity. YouTube was for clips of TV shows and movies, and the home of so many members of a burgeoning creator community. Instagram was mostly pictures. Netflix was trying to be the on-demand HBO. Facebook was about friends. Twitter was about news. Snapchat was a messaging app.</p>
<p class="wp-block-paragraph">All these apps did have one important …</p>
<p><a href="https://www.theverge.com/column/970756/vertical-video-tiktok-youtube-instagram-streaming-facebook">Read the full story at The Verge.</a></p>
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