Vine co-founder Dom Hofmann has left his day-to-day duties at the video-sharing app and plans to launch a new startup. According to Recode, Hofmann began transitioning out of the Twitter-owned company in November. A source close to Vine confirmed the Recode report to The Verge. Twitter did not immediately respond to a request for comment.
Vine co-founder is leaving to launch a new startup
is the editor of the Platformer newsletter and cohost of the Hard Fork podcast.
Hofmann has led Vine since it was founded in 2012, and oversaw its sale to Twitter prior to the app’s launch. It has been a hit for the company, drawing teens, comedians, and other groups to embrace its six-second videos. News of Hofmann’s departure comes days after Vine launched on the web, giving it a large new platform to attract creators and audiences.
Hofmann will now “take a far smaller role in developing the product,” according to ReCode, citing three unnamed sources. Vine co-founder Colin Kroll will reportedly take over Hofmann’s job in the meantime and oversee the 14-person staff in New York.
Ellis Hamburger contributed to this report.
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