Epic v. Google: everything we learned in Fortnite court
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“Play Risk Mitigation.”
Speaking of interesting bits from exhibits the public can’t see until the trial is over:
One internal Google slide titled “Google-wide ROI shows positive contribution of $1.2B” suggested that Google would spend $1.78 billion from 2019–2022 on “Play Risk Mitigation.”
It showed Google spending a projected $95M in 2019, $294M in 2020, $588M in 2021, and $803M in 2022.
There was also a field called “total cost to serve,” where Google would spend a projected $994M over that same period: $50M in 2019; $340M in 2020; $316M in 2021; and $288M in 2022.
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