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Google will face another antitrust trial September 9th, this time over ad tech.
The company will face off in federal court against the US Department of Justice in Virginia, after the DOJ claimed in January 2023 that Google violated US antitrust law by illegally monopolizing the digital ads market, allegedly boosting its profits while raising costs for advertisers. Google has said the DOJ’s reasoning “would slow innovation, raise advertising fees and make it harder for thousands of small businesses and publishers to grow.”
The ad tech trial will be Google’s second match-up against the DOJ in an antitrust case in a year, following a trial over its search business beginning last September. The parties will deliver closing arguments there in the coming months.
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