The era of AI-powered search has made Reddit mentions highly valuable. Subreddit moderators are catching brands trying to take advantage.
Elon Musk’s X Corp and the World Federation of Advertisers are ending their long-running legal fight. In 2024, Musk accused the industry group of illegally boycotting X through its Global Alliance for Responsible Media (GARM) initiative, which set standards to prevent ads from appearing next to harmful content. GARM has since been disbanded. A judge dismissed Musk’s lawsuit in March.
Meta says it’s banning some content filmed with the company’s smart glasses from Instagram. Moderation gets messy very quickly.
A typical account on the prediction market platform also tended to primarily bet on a single topic, according to research from Pew. Sports are huge categories for both Polymarket and its competitor, Kalshi.
Over the last few years, the two companies have sought to differentiate themselves from traditional sports betting — and have tried to undercut one another as they fight for market share in the US.
[Pew Research Center]
OpenAI and the prediction market have a deal, The New York Times reports, that pulls in Kalshi data for World Cup-related queries. A prompt for “France and Spain,” for example, included a win forecast attributed to Kalshi.
Prediction markets like Kalshi and Polymarket are everywhere right now, and that’s by design. The companies have inked deals with news outlets, newsletter writers, and random X accounts — and now Kalshi will reach potential customers via chatbots.
