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Is your product on Amazon without you realizing?
Small businesses told Modern Retail they were shocked to find their products for sale on Amazon without their consent as part of a “Buy For Me” feature the retail giant announced in 2025. Some sellers actively choose not to associate with Amazon; others found errors in listings on the platform, or that Amazon was selling out-of-stock items.
It’s part of a larger push by retailers into AI-powered agentic shopping — that’s now causing headaches for humans.
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