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Super Bowl LX ads: all AI everything

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Richard Lawler
T-Mobile and Coinbase’s Super Bowl ads used the Backstreet Boys in very different ways.

And neither one had noticeable AI. T-Mobile brought the actual Backstreet Boys in, while Coinbase broke things up with a weird karaoke-style presentation of “Everybody (Backstreet’s Back)” to highlight its crypto exchange without actually mentioning crypto.

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